Styling, reputation and performance….what drives the “Hip”
factor?
According to the Kelly Blue Book, the best non-luxury brand
winner is Honda and for luxury it’s Mercedes-Benz.
If you have a minute you can look at the Honda website to
see for yourself how that brand keeps raising the bar. The new concept vehicle Gear is a new
sub-compact vehicle designed and inspired by fixed gear bicycles.
Brand luxury with Mercedes goes as far as telling you how to
dress, and you can even sign up for the Academy to learn the techniques of
performance driving. I wonder how long
it will be before we are eating breakfast cereal that is shaped like auto
emblems.
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