ARE YOU READY?
I believe the easiest way to understand this new legislation
is not to look at what is not allowed but the opposite. Under the new anti spam law, you don’t need
consent to email/solicit friends and family, respond to an inquiry,
correspondence between co-workers, messages that contain information regarding
legal rights or obligations and finally, political parties and charities have
free reign. It’s time to start vetting
your contact list and make sure you understand the CASL definition of “expressed
consent”. The fines have been rumored to
be upwards of $1,000,000.
For details on the new law please refer to http://www.crtc.gc.ca/eng/casl-lcap.htm
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